An honest-to-goodness brand story

Nature's Way Master Brand

To better tell their uncompromising quality story, Nature’s Way takes the consumer

on a sweeping global journey. Together, We Go Where Herbs Grow Best — and we explore the regions, meet the stewards and the knowledge keepers of Earth’s best botanicals, and discover how Nature’s Way delivers the purest herbs possible.

Vision

Create world-class content using

the highest cinematographic standards

and editorial finesse to document

Nature’s Way's commitment to providing the best herbs and supplements on the planet. We travelled to real locations, immersed ourselves in the regional communities and witnessed the time-honored practices of dedicated

farming families and harvesters.

Mission

Emotionally differentiate

Nature’s Way from its competitors and reconnect with consumers by leveraging its unique positioning of global heritage + quality. Communicate that Nature’s Way is the trusted source of time-tested herbals and the way they globally source their botanicals — with responsibility and care for the farmers and cultivators —combined with the quality they stand behind, sets them apart from the rest.

Black Cohash - West Virginia, USA

Cranberries - Massachusetts, USA

Sourcing Stories

Unscripted and genuine, these stories come from the heart of the actual farmers and gatherers that have harvested natural herbs

and remedies for decades-as part of the

world-wide Nature's Way family.

St. John's Wart - Los Andes, Chile

Olive leaf - Cordoba, Spain

Sambucus - Graz, Austria

Location photography of real family farms and growing locations made for stunning print.

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