A story of trust
Make Your Way
Since the launch of the 'We Go Where Herbs Grow Best' campaign, Nature’s Way
had successfully shared its legacy. New positioning followed and shifted the narrative from the brand to the consumer, to let let consumers know that Nature’s Way is their trusted guide and offers a wide range of support wherever they are along their individual paths - as they make their personal way to wellness.
Mission
Create a multi-channeled campaign for men and women, age 25–54, who’ve made the choice to own their unique wellness journey. They are invested in their health, claiming their wellness path as theirs, and theirs alone to define. We needed to assure this consumer that Nature's Way understands them and can be their dedicated partner on their unique and personal journeys towards better.
Vision
Genuine and heartfelt, these stories showcase real consumers and consumer families - not actors - to share their journeys. All shot with the same eye on impeccable production values that is the hallmark of Nature's Way content.
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Empowering campaign
messaging and CTA's carry
through a variety of channels
and consumer touchpoints.