A timely love story
Love Can't Wait
It's a story as old as time: Young couples fall in love and plan
for their big day. Then add this new wrinkle: A global pandemic.
More than 845,000 couples put their wedding plans on hold due to coronavirus. But some brave duos decided that nothing could stop their love. And we were there to help make their special day happen.
Mission
Create a program that could help show the world that during these especially trying times, love can absolutely prevail.
Vision
As a specialist in bridal jewelry, Jared was
in a uniques position to offer a needed new service: Host virtual weddings for couples who decided that Love Can't Wait.
Creation
We built a seamless platform for couples
to create their dream wedding: Including
:15 TV Paid & Organic social, SEM and
targeted emails to let people know about
the service. All produced during lockdown,
broadcast was created in just 4.5 days and
the microsite build took less than 3 weeks.
The response was incredible! At launch,
more than 1,500 couples signed up
for a virtual wedding. The campaign earned
24 million media impressions with coverage
on 60+ media outlets. Couples embraced the meaningful help Jared provided, and we saw
a 104% lift in brand consideration versus
benchmark (2.2 times the average.)