A story of internal strength

Fortify Probiotics

Nature’s Way calls on consumers to 'Fortify From Within' with Fortify Probiotics and be ready

for anything that comes their way. Delivering billions of active cultures and specialized formulas, Fortify probiotics provide supercharged support to their digestive and immune health.

Mission

Drive awareness for Fortify probiotics and form a distinct, emotional connection with

probiotic advocates. Remind consumers that gut health is at the core of their body's well-being.

Vision

Capitalize on the consumer's

love affair with superheroes -

as witnessed in the entertainment industry - and personify Fortify's probiotic strength as the

supercharged "warrior within."

This powerful messaging was

carried cross-channel.