A story about the life in your years
Alive! Multivitamins
Alive! was undergoing a new positioning and switching from energy to longevity,
a key health concern and marketing opportunity in the multivitamin category. We set
out to prove that Alive! defines age more personally and shows — not just tells —
how the choices one makes for oneself today will directly impact one's future.
Mission
Grow Alive! aided awareness
by 3 points to 45% and achieve a statistically significant growth in
the consumer belief that Alive! is appropriate to their stage in life. Alive is uniquely made with meaningful extras, designed with the consumer in mind, helping them fuel the next endeavor, do what they love to do longer,
and never settle for less.
​
Vision
Share one woman's vision for her current self - and that of her future self. The viewer is pulled through the looking glass as she reflects on what
is and what will be. Her future is a vibrant tapestry of living life to its fullest. She is undefined by time —
and owns every minute of it.
She can Age Vibrantly!
Empowering campaign
messaging and CTAs carry
through a variety of channels
and consumer touch-points.